Total Wealth Planning

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Apollo Multi Asset Management , a 2018 DeFaqto 5* winner, and financial planning firm

Total Wealth Planning, today announce the completion of a full merger creating a combined

business with Assets under Management of £450m. The new business will be known as

Apollo MAM Group Ltd . Whilst keeping the two business units of Asset Management and

Wealth Management separate, the combined business expects to find significant synergies

and benefits for clients by sharing state of the art technology, back office and operational


In a significant move, Kevin Ronaldson, the former Co-founder of both Intrinsic Financial

Services and IFA consolidator Bellpenny, has joined the Board as Chairman to help drive

the growth and ambitions of the new Group. In an immediate sign of opportunities from the

merger, Apollo have recently launched a new Discretionary Fund Management (DFM)

service for clients.

Based in Reigate, Surrey, the Group has also made clear that it has exciting growth plans

across the financial services marketplace, with a strong focus on the recruitment and

professional development of individuals to join the existing highly motivated team. At

outset, the plan is to grow to a combined £2bn AUM across the Group.

Simon Youlton, CEO of TWP Group said “ For our clients, our team and me personally

this merger is a progressive step built on years of trust and credibility achieved throughout

a professional working relationship with Apollo spanning more than a decade. Together we

are able to offer our clients many additional services in an efficient and streamlined way

through leveraging our combined capabilities.”

Steve Brann, CIO and MD of Apollo said “ we have known Simon and his team for many

years and this is the natural next step in an enduring professional partnership built on

mutual trust and client opportunity. We have a long term vision to develop a fully

integrated wealth management business for the modern, post RDR world with the client at

the centre and front of everything that we do, combined with excellence in investment

management and a fantastic team at our heart. “

Kevin Ronaldson, Chairman of Apollo MAM Group Ltd said “ I have watched the growth

of both Companies from afar over several years and am delighted to now Chair the new

Group and help lead their ambitious plans for the future. I expect them to set an industry

benchmark for professional advice and client service combined with investment insight

and support. I am clear that we are on a very exciting journey”

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Carrie White